Happy two year anniversary! I honestly can’t believe it’s already been 2 years of running this brand daily. Thinking back to 730 days ago, I thought it would be cool to start something where I could express my creative side and design apparel. Challenging myself to create something from nothing, as I did for clients at my old job. A graphic design and marketing background made it easier to get everything set up to what it is now, but consistency was key. Never give up; keep at it every day like it was the first.
Concept, graphic design, branding, illustration, identity, marketing, re-marketing, channel strategy, analytics, social media, engagement, response, advertisement, order processing, invoicing, merchandise, quality control, ppc, budgeting, finance, inventory, packaging, shipping, tracking, campaign development, newsletter, activity, engagement, leads, follow-ups, appraisal, customer satisfaction, overall organization, reports, meets and website/ web traffic - a nutshell of the things I do to help the brand grow LOL.
To see all of you repping and wearing, my merch in public still blows me away. The support I’ve gotten is unreal, to say the least. So many best friends have been made worldwide from just 2 words. If I ended this brand today, it would have already been worth it. 4,000+ online orders, 2,000+ local orders, 7,500 Instagram followers, 2,400 Facebook members, waaaay too many messages, and waaaay too many snapchats while still being a solo operation. I can’t thank each and every single one of you enough for helping me live out this dream. I still kept my promise by replying to every DM and message, even when the inbox got maxed out.
I want to push this brand harder next year and see how far I can take it. More designs, more products, more shows, more collaborations, and more content. I shipped orders to every single state and 18 countries overseas. Maybe this is the year I quit my 9-5 job and take this thing full-time. But for right now, balancing 4ish jobs is still somewhat manageable. Again, thank you for another great year and many, many more years to come - this is only the start. Forever grateful.
- Brandon Yuen